How To Do Company Logo
how to do company logo
Different Ways to Make Money with Brand Logos
If you have an eye for design and a creative mind you may be able to put that talent to work for you. Every company can use a cleverly designed logo for branding their business. Read on to learn how to make money with logo designs.
The purpose of a business image is to present a visual picture that customers can identify with. If we look at some of the famous logos like Nike's swoosh symbol or Apple's picture of an apple with a bite taken out of it we see that simple images can convey strong messages. In fact the simpler the image the stronger the appeal.
To get started you will need to find a good graphic program to work with. You can find several free sites that offer tools for creating custom logos but you will find most of these services very limiting. You can find inexpensive software programs that are easy to work with and will give you great results. Try doing a search for a review site of design software and select one that will work best for you.
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Your first challenge will be to design your own logo for your new business. Be creative and express your talent with your personal branding. Once you have you design finished have it printed up on business cards with your personal contact information and start passing them out to every person you come in contact with. You will be surprised at where the cards may end up and can be a form of the best type of advertising which is word of mouth marketing.
The next step in setting up your business is to create a simple website that showcases your design and lists pertinent information about your services. Use Google Places to advertise your services for free. A home address may be used for this listing but it is advisable to opt to not have the address displayed.
With your website up and your business cards in place you are ready to start finding your first clients. Your customer base can be found in local companies as well as online businesses. Any person doing business without a personal company logo is your target.
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A good starting point is to use Google Places to find companies in need of your services. Do a general search on a topic that you are particularly interested in. We can use Florists as an example. If you have a keen sense of design with floral images you may want to focus on that area to start. Your search will show all the local florists with links to their websites.
The good thing about approaching these particular companies is that if they are savvy enough to list on Google Places they have a proactive attitude towards promotion and marketing. Look through the websites and make a note of all those sites that do not have a logo displayed on their site.
If you are doing a local search you may want to approach the company in person and drop off a business card. For leads you find that are not nearby you can send an email to the business owner introducing yourself and your design services. Keep your message simple and to the point. You basically want to let them know you do not see a personal company logo on their site and that you would be interested in meeting with them to discuss what you could do for them.
When you have a new client spend time understanding what their business is all about who their target market is. Spending time understanding this may help with your design process. Create several designs for your client to review. With any luck they will find one that is perfect for them. Be prepared to make adjustments to your designs if required.
Before signing up any clients decide how you want to bill out your services. You can set an hourly rate or charge a set amount for the project. For customers that will be using your work on a website offer a discount in exchange for acknowledgement of you as designer with a link back to your site. Setting up packages with delivery of printed business cards and stationary with the final art work can be an added service.
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